5 Examples of awesome marketing done by the pros
Summary: There are many different types of marketing strategies that you can use, from PPC to Social media. There are thousands of different amazing looking designs out there that you can get great inspiration from, with a look at the pros you can see how they do it.
Marketing is a big part of all businesses and is used in many different ways and styles by different companies and brands. When you want to start marketing for your business there are many different things you can try out and see what will work for you.
With some insights into what the pros do you can see easily what techniques work and what does not to tailor it to your business to get started.
1. Spotify
Spotify. One of the most noticeable brands out there. They do a great job with their advertisements and they bring new users and customers daily. They appeal to such a wide audience with different types of music and ads about them. One of the most popular ways that they are marketing currently is with Spotify Wrapped. It is such a great marketing strategy, and it allows all of its uses to get its own unique Spotify Wrapped that you can share on all of your social media platforms. Which then gains them traction every year.
2. Coca Cola
Another massive brand that does insanely well is Coca Cola. Especially around Christmas time with their classic Christmas advertisements that you see on television every year. Making you want to go out and buy some!
Another great campaign that they had was putting people’s names on the packaging of the bottle. A campaign in the USA was released to show appreciation for “everyday heros”. This was used to give an extra thanks to everyone who has continuously worked hard through the pandemic to help others. A great way to say thanks to all the essential workers out there.
3. Nike
One of the most known slogans out there is “Just Do It” by Nike. One of the greatest taglines out there that are known by millions of people. Nike does a great job of marketing their products to customers.
A recent advertisement video done by them shows how amazing they actually are at it. The advertisement is a complement of over 70 sports clips combined together to show that “We’re never alone, and that is our strength” A powerful message that we need in these current times. The beautifully created video shows that we are all linked together in some way, and it is shown seamlessly in this video. I highly recommend watching this for yourself. Check it out here: https://www.youtube.com/watch?v=WA4dDs0T7sM
4. Apple
Another huge brand that does marketing right is Apple. They create amazing looking advertisements and images consistently to fit their branding. They keep a clean and consistent design throughout all of their marketing campaigns.
One of their most recent campaigns was for International Women’s Day which showcased women “Behind the Mac”. Showing successful women using the new MacBook Pro. Showing girls that they don’t need to shy away or be small. They can be great and accomplish so much. A great campaign for International Women’s Day.
5. Samsung
Another huge brand that does marketing very well is Samsung. They have a slight contrast to Apple in how they do things, but they do their ads just as well. Using bright colors and catchy modern music.
One of the biggest things that they have done is collaborating with massive K-pop bands like BTS and Blackpink. In the UK Samsung use the beat from BTS’s “Dynamite” in their advertisement, a very catchy song that encourages you to watch.
These big brands do very well at marketing their products and have a massive team behind them to help do it right. There are also many different ways to market yourself such as SEO and PPC. With the help of an SEO company Glasgow, you can get some great marketing help from a local marketing team. You can also find great marketing agencies to help with your marketing strategies to improve your company and brand awareness.
